Fred Meyer stores in Alaska are now selling eco-friendly garden products in response to the large demand for them. The products that they carry are made by the brand TerraCycle Inc. Not only are the products all-natural, but the containers they come in are recycled. For example, the bird feeder is made of a two-liter soda bottle. The company also promotes “waste material collection.” From this, they give donations to schools and non-profit organizations.
I think Fred Meyer is trying to become a “greener” company and they are taking the right steps in doing so. There are organic options at the stores; plastic bags in the Portland stores are banned, and the eco-friendly garden products all support its green initiative. These are all good steps in the right directions because as they gradually incorporate eco-friendly things to the business, newspaper articles written. Fred Meyer’s natural image is making them a more socially responsible company. The more positive publicity they receive, the more likely people will begin to shop at Fred Meyer more often. I believe that in places like Oregon and Alaska, the customers will greatly appreciate the efforts because of how progressive the states are in the “green” world.
Our group is looking into how Fred Meyer should incorporate the eScrip program to donate money to schools and local non-profit organizations more effectively. This article describes Fred Meyer's attempt at being socially responsible, but it is not really focused on the community, rather, the whole world. Perhaps there is a way to incorporate Fred Meyer's "green" initiative with the eScrip program so the company will be socially responsible to its community and the world. I think the "green" steps Fred Meyer is taking are good, but small. How can Fred Meyer be more "green" without having to ask costumers to pay for something extra (like reusable bags or special eco-friendly, and probably more expensive, garden products)?
In a world where almost everything is going green, it does seem a bit inevitable. Though the spirit behind going green will never wilt. This is great, both for our future and for Fredi's. Long live the planet.
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