This article is about the reality and convenience of people buying fair trade products. Most people easily think of coffee, tea, and chocolate as being fair trade products but most will only buy what is readily available at their shopping center. If Dutch Bros. sold a fair trade coffee would more people switch to that option over the other coffee available?
The article fits into my group because we are looking to find a way to make Dutch Bros. more sustainable around the use of their coffee grounds. Not only would composting their coffee grounds reduce waste but using fair trade coffee would benefit the farms who they would buy their coffee from.
http://mw8xt6bj7r.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=FAIR+TRADE%3A+Ethical+goods+extend+beyond+costly+coffee&rft.jtitle=Marketing+Week&rft.date=2010-01-07&rft.pub=Centaur+Communications+Limited&rft.issn=0141-9285&rft.spage=19&rft.externalDBID=n%2Fa&rft.externalDocID=215914774
I feel like a lot of people would still buy the cheaper non-fair trade coffee. However, if Dutch bros. decided to only sell fair trade coffee and raised all of their prices a little bit, I don't think they would lose much business.
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