On October 4th, Levi Strauss & Company announced their fund of $100,000 for denim insulation. Instead of unwanted denim going into landfills, the denim is being used as building insulation. Levi Strauss & Company's goal is to make communities become greener, and to promote work places as a safer, non-toxic environment. Many companies have already been renovating and have been provided with money from this fund.
In 2008, California Academy of Sciences in San Francisco had 200,000 pairs of recycled denim insulated in their newly built building, making the company have the highest LEED environmental ratings. This company has also newly renovated other buildings as well.
Levi Strauss & Company has been around for a long time making it one of the largest apparel companies in the world. Levi Strauss has many locations in 110 countries. So they are not just thinking locally on their fund, but globally. Another way they have promoted going green has been by changing their tags on the clothes stating ways to reuse their products. By promoting this fund, this company plans to change the world by reusing an everyday necessity.
I was drawn to this article because I am a merchandising manager major. I never really thought of ways to give back besides making garments out of recycled materials, but what a great way for companies to go green and to help the environment. I think this is a great idea because it promotes not only a healthy community, but also a healthy work place.
I found this article to be incredibly interesting. I just think its really cool that they figured out that old jeans could be used to insulate buildings instead of being thrown out or recycled. Most companies are focused on recycling their products into the same product, but this is really creative because as far as I know insulation has never been made of recycled parts.
ReplyDeleteI really like that Levi puts recycling tips on their product tags. It is one thing to start a fund for recycling and redirect a small portion of profits to it, but to change your advertising to make consumers aware is a great step forward.
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