Several large companies are offering incentives to get employees to buy and drive hybrid cars to work. This article discussed how Hyperion Solutions, Google and Timberland get their workforce into hybrid cars. These companies offer various amounts of money to employees to buy cars the company labels as fuel efficient. Hyperion Solutions will give $5,000 to any employee that has worked for the company for a year or more. The money must be used to purchase a car that achieves an EPA rating of 45 miles per gallon or better. This program allows employees to purchase other fuel efficient cars including diesels and alternative fueled vehicles. After four years an employee is eligible to get another $5,000 to purchase a vehicle. Google offers two options for getting into a hybrid car: $5,000 to buy a new hybrid car or $2,500 to lease one. Timberland gives employees $3,000 to purchase a hybrid.
Providing financial incentives to get employees into hybrid cars is a great way for a company to show its corporate responsibility and show the public it cares about sustainability. Hyperion Solutions goes one step further to not limit employees to hybrid vehicles abut allows them to purchase any environmentally friendly vehicles. For example there are new diesel cars that are capable of achieving 45mpg. Companies that restrict employees to hybrid vehicles would limit their ability to purchase these alternative fueled vehicles. When a company decides that it wants to promote corporate social responsibility and encourage employees to use alternative methods of transportation, there are many options that must be considered. Companies should not limit the choices of vehicles an employee can buy so that new technologies can be purchased to encourage innovation.
Helping Employees Into Hybrids. By: Batstone, David, Business 2.0, 15381730, Nov2005, Vol. 6, Issue 10
Database: MasterFILE Premier
No comments:
Post a Comment