Internet Based Companies: Are they Safe?

In my research I came across an article by the British Journal of Educational Technology, about the evolution of corporate structure and technological advancement. That is for those companies, like Strands on which my project is based, that are structure to be completely internet based, what are the implications on their future. Can we see the consequences of building on something so new? There has become the major trend to use the universality of the Internet to reach many more people, but we are just beginning to understand the price to pay in internet based relationships; relationships where consumers never see the people they are doing business. In the article, the author is worried about the effects on long term social behaviors and the effects on personal relationships. In such a disconnected world is it safe to teach the next generation that relationships need no face or voice?

http://web.ebscohost.com.proxy.library.oregonstate.edu/ehost/detail?vid=13&hid=9&sid=427d8e21-aea2-4303-8aee-f57cc4ecb26b%40sessionmgr13&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=48035652