Tuesday, October 12, 2010

Give City: Wieden + Kennedy New York Responds To PSFK Future Of Health Report

PSFK (Piers Simon Fawkes King) is a company that specializes in ideas. PSFK contributes directly to corporate responsibility by addressing ways we can use business to better mankind through recycling, donation, and volunteer work. In this article, PSFK addresses an idea for a game called Give City that could potentially take all the wasted hours that people spend playing video games, and put it toward something useful.

PSFK’s Give City is a competitive social networking game that focuses on donating and solving real world problems in specific ways. The idea is that when people log on, they are drawn by the competition that is created when the player can visualize contributions they are making to different communities, and how those contributions compare to their friends’. The game is set up similar to other social online games and will give the user the same sense of accomplishment when they see their statistics improve.

This idea, if carefully implemented, could drastically contribute to all kinds of problems facing our world today. The amount of time that people waste playing social online games is outrageous considering all the problems that face us around the world. If we can figure out how to focus this wasted time and energy into something useful for society, then I am a full supporter. Making donating competitive is an excellent way to catch the eye of a gamer and spark them to do something a little more worthwhile with their time.

Because this article may be biased, here are some questions that I have:

Would you play this game?

How much should a game like this cost the user to play?

Because the gamer would be dealing with real money and contributing to real organizations, could there be a chance that the players could get scammed into donating money to bogus organizations?

1 comment:

  1. What an intriguing addition to our CSR conversation! You bring up valid questions about this game, and I'd love to talk about in class for a few minutes, if you don't mind. Thanks for sharing this!

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