Buy a Pair, Give a Pair
The name TOMS was derived from the word "tomorrow," which evolved from the original concept, "shoes for tomorrow." The sole purpose of the company is there "One For One Movement," which means for every pair of TOMS shoes they sell, they give a pair to a child in need. As of September 2010 TOMS shoes has given over one million pairs of shoes away to children in need. Other companies have partnered with TOMS shoes. Ralph Lauren sold co-branded Polo Rugby TOMS, and then donated a pair for every pair sold. Elements, a sports skating brand designed a special edition TOMS inspired shoe as well as a skateboard, which they donated as well.
With TOMS Blake wanted to build a sustainable company that could be a force for good in the world. The company is a for-profit company, but they have tried in the past to be a non-profit company with little luck. Although they do not share their profits with the general public it is estimated that after the charitable donations, the company generates around $33 million yearly.
After reading this article and little more about the company it was easy for me to choose them for my blog on social responsibility. It also made me want to buy a pair of TOMS. Besides the fact that they are a cute, unique, and comfortable looking shoe, they are also for a good cause and they represent a company for a good cause.
- Sarah M.
I learned a lot from this blog post and found it very interesting because I have always wondered about the history behind TOMS and the origin of the company. I think that they are doing a great thing for people in third world countries and represent corporate social responsibility in a new and refreshing way that is superior to most companies.
ReplyDeleteI wonder at the financial aspect of this venture. While its a incredible program, I would like to take a closer look at their company. In all, my curiosity boils down to, "how can they afford it?"
ReplyDeleteDoes their products cost more per product? It must as they are essentially selling two pairs of shoes instead of one, or is the shoe industry so bloated that other companies are able to gain twice as much money from a pair of shoes than is necessary? Like I said I would be curious to investigate more. Though all-in-all your blog was very informative and interesting.
Nice embedded links!
ReplyDeleteI agree that it's an admirable venture, but I'd love to see a little more questioning and reflection in any post. Why are they using this business model? Is there more than one benefit or reason for doing so?