On October 4th, Cargill, a diverse company producing products varying from food to industrial products, decided to assist Feeding America in providing food to those who are faced with hunger issues. Feeding America is the "nation's leading domestic hunger-relief charity" and annually provides food to over 37 million people each year. Cargill has decided to partner its Honeysuckle White and Shady Brook Farms turkey brands with Feeding America and will donate over 1.75 million meals to those in need of food.
This 250,000 dollar donation is 6 percent more than what Cargill gave in 2009, and in addition to the donation, Cargill will be posting full page ads with the campaign slogan, "The One Turkey That Can Feed A Million People", in a variety of magazines including Better Homes and Gardens. In addition to the magazine ads, the donation will be publicized online via ads and electronic newsletters, as in stores by large banners and cardboard displays.
I found this article interesting in that I believe that no human being should ever have to struggle with something so basic as hunger, especially in a country as affluent as America. I think the president of Cargill's turkey division, Steve Willardsen, stated it well when he said, "Nobody in America should struggle with hunger from lack of food, so closing that gap is something we want to help accomplish." It's great to see a company break out of the basic mold of gaining as much profit as humanly possible at the expense of others, and instead helping those in need.
With Feeding America to Provide 1.75 Million Meals
This is a great thing! In a country where we have so much, it makes no sense for there to be so many people without a proper meal. Food is the foundation of our humanity. To give and support people who can't provide enough for themselves is not just charity, its supporting humanity itself.
ReplyDeleteI agree, but I'm also curious about what you both think about the heavy advertising campaign. Does it build or reduce your feelings of goodwill for the company?
ReplyDeleteThe heavy advertising is an interesting point. Several magazines were mentioned and I can only imagine what it would cost to post ads there. Hopefully Cargill is being responsible and not going overboard on advertising costs such that it limits how much they can give away. Cool idea for the magazines... offer discounted advertising fees for charities. That makes it easier for charities to advertise and the magazine gets a ton of good will as well.
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