Coldwater Creek Clothing Store Decline in Sales

Coldwater Creek is a clothing store. As of October 2010, after a three month observation of a period, their sales went from $225 million to $230 million. This unfortunately, was a decline of about 18-20% since last years amount for this same time period. On the bright side, total inventory at quarter end is expected to increase in the mid-single digit range as compared to inventory at the end of the third quarter last year.

This article, truly reflected the extreme highs and lows that any retailer can experience during tough times in the economy. It is important that companies have knowledgeable buyers so they do not over buy with the money that they could potentially lose if they don't meet the sales goals. As a Merchandising Management major, these aspects of any business are crucial when it comes to sales, cost, and the sales history. This information can help us forecast trends for the future and tell us how much to buy for the retail store. It is especially important during recessions because it is unfortunate when major stores have to shut down because they do not look to the future and lose all of their money.

Desirae MacGillivray

http://www.fashionnewspaper.com/articles/6752/1/Coldwater-Creek-Updates-Third-Quarter-2010-Earnings-Guidance/Page1.html